Sector focus: Digital Product & Design
Consulting Partner
Her operating specialty is product. Hoa has spent over 12 years designing software people rely on to do their jobs, including commerce platforms, banking apps, supply chain systems, and automotive data tools, work that sits where user needs, technical feasibility, and business goals have to agree with each other.
She has worked across Southeast Asia, South Africa, and Europe, on products serving audiences from millions of everyday shoppers to a handful of factory quality inspectors. The constant is the same: find the real problem, prove it with evidence, and ship something that holds up in daily use.
She works in systems rather than screens. Design systems, component libraries, research practices, and hiring processes are all the same instinct: build the thing that keeps working after she leaves the room.
At Nemus Partners, Hoa leads deals in digital product and design. For portfolio companies she is the partner who can judge whether a product is genuinely built to scale, and who stays on to fix it when it is not.
Evaluates the product and design side of the deals the firm looks at, and stays involved with portfolio companies on product direction after close.
Leads Nemus Partners’ deals in digital product businesses across enterprise software, commerce platforms, and fintech, the categories she has built in directly.
Advises on, builds, and hands over design systems, research practice, and product hiring processes for teams standing up their product function for the first time.
Enterprise and consumer product design across supply chain, automotive data, commerce, and digital banking, working in Southeast Asia, South Africa, and Europe.